Play with the toggles below to turn on 6 examples of personalized ads from 3 ad providers based on a user's data and interests. Click on the icon in the Microsoft Edge address bar to learn more about each ad and new transparency and control settings.
Ads, ad providers, and user data that get shown on this page are all fictitious and are used for demo purposes only.
Transparent ads have been designed to raise the bar on transparency and control with new privacy standards for personalized ads on the web. With transparent ads, Microsoft Edge will be able to show people information about the personal data that is collected as they browse, who has access to the personal data, and which ads are personalized because of it. People can understand why they’re seeing specific ads and where they came from. For ads personalized by a transparent ads-approved provider, a user will be able to: